Marketing Manager – Solar-Electrical Industry (Ref 607)- Long Meadow- Johannesburg

(Must have Electric and Solar exp)

Location: Long Meadow

Qualifications:

Bachelor’s degree in marketing, Business Administration, or related field.

– Proven experience in marketing roles, preferably in the renewable energy or technology industry.

– Strong understanding of digital marketing techniques and tools, including social media platforms, email marketing software, Google Analytics, and SEO/SEM.

– Excellent communication skills, both written and verbal.

– Creative thinker with the ability to develop innovative marketing strategies and campaigns.

– Strong analytical skills and ability to interpret data to drive decision-making.

– Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

– Experience in event management and trade show participation is a plus

Key Responsibilities: **

1. **Develop Marketing Strategies: ** Develop comprehensive marketing strategies aligned with company objectives, target audience, and industry trends.

2 **Digital Marketing: ** Manage digital marketing campaigns across various platforms, including social media, email marketing, SEO/SEM, and content marketing to increase online visibility and engagement.

3. **Content Creation: ** Create compelling content for marketing collateral, website, blog posts, case studies, whitepapers, and other promotional materials to educate and engage prospects and customers.
4. **Brand Management: ** Ensure brand consistency across all channels and touchpoints. Develop and maintain brand guidelines and standards.
5. **Lead Generation: ** Drive lead generation initiatives through targeted campaigns, lead nurturing strategies, and conversion optimization techniques.
6. **Market Research: ** Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth.
7. **Event Management: ** Plan and execute marketing events, trade shows, webinars, and workshops to promote products and services and build relationships with prospects and partners.
8. **Collaboration: ** Collaborate cross-functionally with sales, product development, and customer service teams to align marketing efforts with business goals and customer needs.
9. **Analytics and Reporting: ** Track, analyze, and report on the performance of marketing campaigns and initiatives using key metrics and KPIs. Use data-driven insights to optimize strategies and drive continuous improvement.

Salary Range: R 28,000 to R 35,000 depending on experience.

Email admin1@smartplacements.co.za or upload your CV.

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Please note that due to the volume of applications we receive, only shortlisted candidates will be contacted.

In case no contact was made with you with 2 weeks after your application, please consider your application as unsuccessful.

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Tagged as: #Marketing, Media, Solar