Operations and Marketing Coordinator – Food Industry – Gauteng – (Ref 7067)

A brand new position has opened at our National Retail client.

The Operations and Marketing Coordinator at Company will be responsible for ensuring smooth day-to-day operations across our sites while also developing and executing marketing strategies to drive brand growth and customer engagement. This role requires a blend of operational oversight and creative marketing skills to optimize store performance and enhance the brand’s presence in the market.

Key Responsibilities:

1. Operations Coordination:

•                    Coordinate site roll-outs, including site selection, contract approvals, and ensuring timely setup and stock levels.

•                    Oversee drivers’ performance with monthly training and checks; ensure drivers are equipped and properly monitored.

•                    Attend site installations and launches, ensuring all marketing materials and staff training are completed prior to opening.

•                    Monitor and report on product quality and complaints; ensure compliance with marketing and operational standards.

•                    Oversee daily operational activities across assigned sites, ensuring adherence to Company standards and procedures.

•                    Analyse operational data and KPIs to identify trends, opportunities, and areas for improvement.

•                    Work with all departments effectively and efficiently to roll out projects and generate revenue.

•                    Conduct regular site visits using a tactical checklist to evaluate performance and implement necessary actions.

•                    Provide training support where needed for DFD software/systems as needed.

2. Marketing Coordination:

•                    Develop and implement local marketing campaigns to promote Company products and drive store traffic.

•                    Coordinate with the marketing team to ensure alignment with national campaigns and brand messaging.

•                    Plan and execute LTOs and promotions to enhance brand visibility and engagement.

•                    Responsible for working with design and suppliers to roll out new print materials when needed.

•                    Proofing all artwork created for DFD and liaising between design and vendors to execute on brand initiatives.

•                    Collect and analyse customer feedback and market research to refine marketing strategies and initiatives to grow revenue.

•                    Serve as the primary liaison for vendor relationships for marketing initiatives.

•                    Identify opportunities within the Consumer-Packaged Goods (CPG) industry to enhance business performance.

•                    Create and analyse reports to support innovation and new menu development, identifying trends and insights to guide product enhancements and new offerings.

3. Cross-Functional Collaboration:

•                    Work closely with the operations team to align marketing initiatives with operational capabilities and goals.

•                    Collaborate with the corporate marketing team to ensure consistency in branding and promotional activities.

•                    Liaise with external partners, vendors, and agencies to support marketing efforts and operational needs.

4. Reporting and Analysis:

•                    Prepare regular reports on operational performance, marketing campaign effectiveness, and customer feedback.

•                    Utilize data to drive decision-making and adjust strategies as needed to meet business objectives.

•                    Track ROI of marketing activities and provide recommendations for optimization.

Preferred Qualifications:

•             Experience in the quick-service restaurant (QSR) industry or similar field.

•             Knowledge of CRM systems and marketing.

•             Creative thinking and problem-solving abilities.

Working Conditions:

•             Company car and phone will be provided.

•             Travel between store sites.

•             Flexibility to work evenings, weekends, and holidays as needed.

•             Ability to handle multiple tasks and prioritize effectively.

Requirements:

•             Qualifications in the marketing or related field.

•             At least 2 years marketing & operations experience in mid-level to management role.

•             Preferred, experience in sales, brand, category, or shopper management experience.

•             Ability to foster relationships, build rapport and negotiate partnerships.

•             Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet, and social media sites.

•             Highly motivated self-starter with a strong sense of urgency.

•             Strong organisational and communication skills.

•             Have problem-solving; brand-building; marketing campaigns and research skills.

•             Demonstrates curiosity. Welcomes failure as a learning opportunity.

•             Proven ability to develop and execute strategic marketing programmes and supporting tactics.

•             Strong project management skills, communication, facilitation, and presentation skills.

•             Ability to operate at the ‘’lowest level of detail’’.

•             Responsibilities may include additional duties beyond the specified roles.

Salary : CTC of R20,000. Per month

Company car and phone will be provided.

Apply : E-mail your CV with photo to admin1@smartplacements.co.za

 

 

Tagged as: Coordinator, management, Marketing.Operations, Retail